London Fixed-gear and Single-speed

What age group of kids do you think these books appeal to?

http://books.lindseygardiner.com/the_books/

3 to 5
6 to 9

Mostly Girls
Equally to Boys and Girls

Many thanks! x

I dont have kids but my girlf says im like a little kid so i would say that the . . . . . .

that monkey is so cool!!!

Anyways i would say 6 to 9?

im gonna say its aimed at the age group "young"

I would say they are aimed at murtle and will help him on his way to reading big words out loud.

So, Male 35-40 age group.

thanks boys.. ;)
really wondering about merch options for the author.. like if its something a young school kid may like on their pencil case or eraser etc, or if i am looking at baby bibs and mobiles..

I have five-year-old twin boys - and THEY think they are too old for this kind of books now. That is because I used to read them this level of book since they were two. I've since read more involved books BUT now that they are starting to read themselves, these are good practice and should come back into vogue. It's a hard sell, though.

So, I'd say 2-4

and equally boys and girls

Reading material is usually classified somewhere or other by reading age. E.g The Telagraph has a reading age of about 14, The Sun 9. Maybe you can find out from the publisher what reading age these books are classified as.

http://www.cimt.plymouth.ac.uk/resou...ng/reading.htm

I would say very young but I was reading Shakespeare at 2 years. ;)

girls, 5-8, middle class, hothoused with a jones for beads.

Most of those look to be aimed at the lower end. More girls than boys.

You'er probably looking somewhere in between those merch options. Bibs and stuff probably too young. Girls love pencil cases and shit, though, even before school - for all their crayons & stuff. They like to be more organised than boys who just eat the crayons.

(I have various of your target audience...)

I would say under 5. Although I must say they look a little drab.

My 16 year old daughter was just showing me her reading list for the A level course that she has to go through this summer. None of those books are on it and so I would say either 18-21 or 2-15.

2 to 5.

Equally girls and boys.

Sorry, but I think merchandising at little children is wank. Just market the books and keep the consumer detritus for financially independent adults. That's not a personal attack, BTW.

Only had a quick look. A couple of them specifically aimed at my girl cos she's called Lola. But I would say up to about 4 and mainly girls. Although, when you're reading to kids before bed and you've got boys and girls, they tend to be fairly flexible about what you read to them, as long as they get a story....

What age do kids get mobiles these days!?!

;)

I'd say mainly aimed at girls and my kids would lose interest from about 4 onwards.
I have a 4yo son and an 8yo daughter.

Basically, up to about 4 they want you to read so they can look at the pictures.
At 5 onwards when they start reading they want a sense of sharing, so repetition is the key (think Cat in The Hat) so rhymes, repetition and knowing what comes next are very important.

From 6 up they'll pretty much avoid anything that looks like a "baby's book"...

Definitely under 5

ha!!

BMMF - I don't take it personally. But I am definately looking into other revenue generators, I wouldn't be doing my job if I didn't. Its my job to make sure my clients utilise and maximise their potential. One only has to look around to notice that characters from books or TV translate into merch options which generally out perform the original - Seasame Street Lunch Boxes?? I am guessing you or someone you know had one at one point - or an ANIMAL T ;)

The problem is that, as a parent, you are continually faced with merchandising of kids characters etc. that drain your funds. You can't go in to Woolworths without being faced with rows of toys and characters drawn from TV and films - and it's a constant battle. Here's another example - I took the kids to Earls Court on Sunday to the Doctor Who exhibition (!?) and paid over £30 to get in. Then you can't get out without passing through a shop selling overpriced tat, designed to appeal directly to kids. There is no other route out of the place - the shop can't be avoided - and you end up arguing with the children and risk ruining the visit. To be honest it's fucking outrageous, and these people should go and make their money elsewhere, rather than preying on parents' reluctance to upset their children. It's verging on the immoral.

Rant over, no offence intended.

3-5, mostly girls. But at that age, there are all good as bedtime story material.

No offence taken. I agree with you both, what can I say... my job sucks. But until I get to go back to doing cycling events I am a hired gun and I am doing what pays my bills -- yes marketing is evil.. VERY VERY evil ;)

I understand your position - I don't mean to have a go at you.

Actually marketing doesn't suck, but marketing stuff at little kids who don't have a real understanding of money and the value of things, and who are incredibly impressionable, does suck. It's using kids as the "middle man" between the company and the customer that I really object to.

Just feckin' say 'no' to your kids. No one is forcing you to give in to their demands.
My old man was great at it!

The point is, he'd have to be even better at it these days, particularly in a developed world country :p

+1. You're the boss. Yes you really are. It's only materialism anyway.

Bring back the *twitch* beatings I say! Did me no *twitch* harm!

I'm not sure how they manage it, but my kids just don't do this. Or rather they ask, but they don't have a total fit if we refuse. However, when we go to exhibitions like that we deliberately factor in some pocket money beforehand, but we let them know how much it will be in advance. If they need more money on the day it comes out of their piggy banks.
In shops they get nowt unl;ess we are going there to buy it for them specifically. We set down the ground rules very ealry and stuck to them. It's paid off now.

However, in other areas they are fucking nightmares! If anyone can suggest a way to get a 4 year old to clean their teeth that doesn't involve as much effort and distress all round as deworming a cat, I'm all ears!!!!!

I like it when litle kids get a taste for toothpaste and start brushing their tongues. Funny.

Will (my six year old) has cleaned his teeth for about two and a half years. I'll ask him later how we convinced him.

How old are your kids?

38 and 19

yup, you clearly know what you're on about then

Yep, I do. I learned how to say "no" very early on in my life. I'm what some would consider an expert.

@AlexB - my 2-year-old is pretty random with his toothbrushing behaviour. Some days he's really compliant and enjoys copying our exaggerated 'aaaaaaaaah' and 'eeeeeeeeeeeeeee' sounds so that we can gain access. Other days, yeah it's frothy mouthed writhing cat-worming all the way.

I was at a local SureStart thing recently where they were doing a teeth cl