I don't know- If it didn't have the london tube map thingy, wasn't a specialized (though i have nothing against specialized- its just they always get nicked-- at least my two mtb's did :(
But the white bike with a red rims and hubs is quite nice (and incidentally if anyone knows of a cheap as chips bike i could convert (white) i'd love one.)
But i agree the whole thing is fairly ugly. Though not as bad as the others (boston and NY)